Web Design - Landing Page

ZenBloom Studio

Project Overview
ZenBloom Yoga needed an engaging and functional online presence to attract new members and streamline the booking process for their diverse range of yoga classes. The primary goals were to:
Enhance the user experience by providing clear and accessible information about their services.
Create a visually appealing design that reflects the tranquility and empowerment of yoga.
Implement a straightforward booking system to increase class registrations.
User Research: Gathered insights through interviews and surveys to inform design decisions.
Wireframing and Prototyping: Developed detailed wireframes and interactive prototypes to visualize the user journey.
Visual Design: Created a clean, modern aesthetic that aligns with ZenBloom Yoga’s brand identity, using a harmonious color palette and professional imagery.
Usability Testing: Conducted usability tests to ensure the design met user expectations and made necessary adjustments based on feedback.
My Contributions
Apr 2022
User Research: Gathered insights through interviews and surveys to inform design decisions.
‍Wireframing and Prototyping: Developed detailed wireframes and interactive prototypes to visualize the user journey.
‍Visual Design: Created a clean, modern aesthetic that aligns with ZenBloom Yoga’s brand identity, using a harmonious color palette and professional imagery.
‍Usability Testing: Conducted usability tests to ensure the design met user expectations and made necessary adjustments based on feedback.
The Process
Apr 2022
Positive Feedback: Received positive feedback from users who found the website easy to navigate and visually appealing.
Improved User Experience: The streamlined booking process and clear presentation of services enhanced the overall user experience, contributing to higher conversion rates.
The Results
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